Management Team


CX-Analytics specializes in empowering financial services clients to obtain higher levels of business intelligence. Our world class analytic products are based on decades of senior-level, financial industry experience and a track record of success in the cards and loans industry. CX-Analytics founder Keith Coulter, is a recognized expert and innovator in the field of analytics for financial services. Our unique combination of experience, products and services will deliver ongoing analytic capability for your organization.


J. KEITH COULTER | Chief Executive Officer

Keith founded CX-Analytics in 2007, bringing 23 years of financial industry experience to bear on developing analytic reporting and financial modeling applications for the credit card and consumer lending industry. Keith earned his BSc in Engineering from Princeton University and his MBA (Finance) from the University of Chicago Graduate School of Business.

Prior to founding CX-Analytics Keith served as Managing Director of the UK Consumer Cards and Loan business for Barclays Bank in the United Kingdom. During his tenure with Barclays Keith was the driving force behind transforming Barclaycard into a world-class analytics organization. Keith led the implementation of the Information Based Customer Management strategy which propelled Barclaycard back into the market leadership position and to a doubling of economic profit within his first three years. Keith introduced multiple product innovations such as the Flexi-Rate product and the "Low-Rate - No-Rate" balance transfer promotion.

Before joining Barclays, Keith held senior management positions with AmeriCredit and The Associates including: SVP International Card Operations, SVP Consumer Data Management, SVP US Consumer Marketing and VP of Credit Card Risk Management. During his tenure with The Associates Keith led the international credit card strategy and he setup a new stand-alone credit card business in Taiwan.


PHILIP PERSCH | Chief Delivery Officer

Philip has 17 years experience in financial and analytical roles. He graduated from The University of North Texas with a BBA in Accounting and subsequently completed his MBA (Finance) from The University of North Texas.

Prior to joining CX-Analytics Philip headed a 60+ person team responsible for all facets of planning, MI and telephone channel management for the Sales and Service Operations organization within Barclaycard, the largest credit card brand in Europe. Philip previously held roles within Barclaycard, The Associates, Ace Cash Express and GTE Directories with responsibilities within Customer Value Management, Marketing, Risk, Finance and Project Management.


US Team



Matt leads the design, development and delivery of CX-Analytics suite of products and services across both US and International clients. Matt also provides technical and business advisory and consulting to CX-Analytics partners and clients. Prior to joining CX-Analytics in 2010, Matt was an analyst with Deloitte Consulting, specializing in Business Analytics. Matt graduated from Vanderbilt University with a double major in Computer Engineering and Mathematics, Cum Laude and is a Certified Advanced Programmer for SAS 9. Matt is also the Chair of the Nashville SAS Business Users group.


MICHAEL WANG | Consulting Analyst

Michael assists in software development, report building, and data reconciliation. Prior to joining CX-Analytics, Michael assisted with stock analysis and company valuation. Michael graduated from University of Rochester with a B.S. in Mechanical Engineering and a B.A. in Financial Economics, and from Vanderbilt Owen Graduate School of Management with a Masters in Finance.


MICHAEL GRANILLO | Business Programming Analyst

Mike has a broad range of experience in data reporting and analytics. Specializing in the SAS suite of BI tools, he has certifications in both advanced programming and statistical analysis. He joined the CX team in 2014 and is currently responsible for providing ongoing software support for the CX Analytics line of products. He holds a BA in economics from Vanderbilt University and MA in economics from Middle Tennessee State University.


KYLE JONES | Accounting and Administrative Manager

Kyle is responsible for the company’s bookkeeping and accounting work as well as administrative, human resources, and technical support tasks. Kyle graduated from Middle Tennessee State University with a Bachelor’s in Business Administration with an emphasis in Accounting.


Thailand Team


TA KHONGSAP | Director, Asia Regional

Ta assists with CX-Analytics (Asia) office setup in Bangkok, Thailand, and is responsible for managing the office to support product operations and product development. Prior to joining CX-Analytics in 2012, Ta worked at SNL Financial, LLC located in Charlottesville, Virginia where he managed a team of 10+ analysts tasked with anything from reoccurring performance book reports to advanced data analysis. His role later expanded to include the data stewardship of the company’s customer data. He graduated from the University of Virginia with a PhD in mathematics.


SUPOT ISSANAPONG | Consulting Analyst

Supot assists in software development and supports the full suite of CX-Analytics software and services. He is a SAS Certified Advanced Programmer and a Microsoft Certified Professional with significant experience in both web and windows-based software development as well as data analysis and reporting services. Supot graduated from the University Thai Chamber of Commerce with a BBA in Finance and received his Masters in Information Technology from Bond University (Gold Coast, Australia).

©2014 CX-ANALYTICS, LLC     US PHONE 1.615.261.9600    TH PHONE +66.(0).2.309.3560    FAX 1.615.261.9599