CX-Analytics specializes in empowering financial services clients to obtain higher levels of business intelligence. Our world class analytic products are based on decades of senior-level, financial industry experience and a track record of success in the cards and loans industry. CX-Analytics founder Keith Coulter, is a recognized expert and innovator in the field of analytics for financial services. Our unique combination of experience, products and services will deliver ongoing analytic capability for your organization.
J. KEITH COULTER | Chief Executive Officer
Keith founded CX-Analytics in 2007, bringing 23 years of financial industry experience to bear on developing analytic reporting and financial modeling applications for the credit card and consumer lending industry. Keith earned his BSc in Engineering from Princeton University and his MBA (Finance) from the University of Chicago Graduate School of Business.
Prior to founding CX-Analytics Keith served as Managing Director of the UK Consumer Cards and Loan business for Barclays Bank in the United Kingdom. During his tenure with Barclays Keith was the driving force behind transforming Barclaycard into a world-class analytics organization. Keith led the implementation of the Information Based Customer Management strategy which propelled Barclaycard back into the market leadership position and to a doubling of economic profit within his first three years. Keith introduced multiple product innovations such as the Flexi-Rate product and the "Low-Rate - No-Rate" balance transfer promotion.
Before joining Barclays, Keith held senior management positions with AmeriCredit and The Associates including: SVP International Card Operations, SVP Consumer Data Management, SVP US Consumer Marketing and VP of Credit Card Risk Management. During his tenure with The Associates Keith let the international credit card strategy and he setup a new stand-alone credit card business in Taiwan.
PHILLIP PERSCH | Chief Delivery Officer
Philip has 17 years experience in financial and analytical roles. He graduated from The University of North Texas with a BBA in Accounting and subsequently completed his MBA (Finance) from The University of North Texas.
Prior to joining CX-Analytics Philip headed a 60+ person team responsible for all facets of planning, MI and telephone channel management for the Sales and Service Operations organization within Barclaycard, the largest credit card brand in Europe. Philip previously held roles within Barclaycard, The Associates, Ace Cash Express and GTE Directories with responsibilities within Customer Value Management, Marketing, Risk, Finance and Project Management.