Credit card companies, now more than ever, should be driven by a deep understanding of customer behavior – using true analysis of behavioral patterns versus simple theories. Successful credit card companies will be able to both mine and effectively assess customer specific data ultimately leading to better profitability. CX-Analytics is focused on providing these credit card companies a way to get the information they need from their data.
Keith’s expertise in the industry ensures an effective product. He is the most knowledgeable credit card executive I have ever met or dealt with. He understands all aspects of the industry — not just the marketing and analytics side of the business, but the operations side as well (i.e. collections). This in-depth knowledge is very rare and very impressive.