The card payment industry has long invested in analytics as a way to improve business. The challenges are that not all of these investments provide an effective return. Keith has the ability to help organizations understand how to harness, improve, and broaden the adoption of analytics for optimal business performance. His knowledge and experience in the industry is compelling. He has deep insights into all facets of the card payment industry coupled with a broad technology background. The rare combination of these skills is a highly valuable asset for organizations seeking to gain competitive advantages.